A captivating mix of old traditions and new wave popular culture, South Korea is unveiling a new and exciting side to Asia. Classical beauty and deep-rooted history sit side by side with modern innovation and a fast-paced food scene to tickle your taste buds, all encircled by a dramatic coastline that shifts from beach paradise to winter wonderland with the seasons. It’s true, a custom-made holiday in South Korea is full of the unexpected. While South Korea has long been known as the ‘Land of the Morning Calm’, its tumultuous modern history stands at odds with this serene sobriquet. Today, South Korean corporations, including electronics giant Samsung and manufacturer Hyundai, have become household names around the globe. Korean culture, particularly pop music has slowly risen to prominence, first across Asia and later the world. There’s nothing not to love in this unique place and your holiday will be full to the brim with exciting sights, sounds and tastes around every corner with our fascinating guides who will show you the best of the country.